Ajinomoto Health & Nutrition North America, Inc.

The Hometown Visionary: A Slice of Innovation

You have a deep connection to your roots and love celebrating local traditions. This blend captures the essence of Chicago, its culinary greatness and its role as the food innovation capital of the U.S. Created in partnership with World Business Chicago, this seasoning blend is bursting with tomato, cheese, and umami goodness. You’re all about community, creativity, and a taste of home. 

The HomeTown Visionary

This seasoning is vegetarian and contains milk.

Try With These Items

  • Cheese Crisps
  • Pizza Crust
  • Roasted Zucchini
  • Garlic Bread
  • Shredded Cheese

Cheese Crisps

Pizza Crust

Roasted Zucchini

Garlic Bread

Shredded Cheese

Featured Solutions

Salt Answer™ DR-AC

Part of our Salt Answer line of solutions that leverage umami and kokumi for reducing sodium, Salt Answer™ DR-AC works best to improve flavor in acidic dressings and sauces such as Italian vinaigrette. 

Palate Perfect™ FL-TM

Our Palate Perfectportfolio focuses on improving flavor quality and sensory experience in response to increased supply chain volatility  Palate Perfect FL-TM imparts a burst of fresh tomato flavor to add complexity and intensity to tomato-based applications such as tomato-based sauces and soups.  

Savorboost™ UM

Our Savorboost line of highly functional, technologically advanced yeast-based flavor enhancement systems adds targeted flavor impact across a variety of applications. Savorboost UM delivers high umami through glutamate and nucleotide synergy. 

Why We Made This

Deep Dish Discovery

Deep dish pizza has had a 79% growth in social mentions over the past year and 45+% growth on US food menus over the past four years.

(Datassential)

 

Chicagoland Food Scene

“Chicago has one of the nation’s largest food manufacturing workforces, and food innovation and manufacturing contribute an estimated $10.4 billion in nominal GDP to the area – more than in any other metro in the U.S.”

(The Chicago Council on Global Affairs)

Tomato Volatility

Increasing market volatility and supply chain concerns reveal a rising dependence on imports, placing tomato powder, a key component of pizza, and other tomato-based seasonings, at risk of price instability. Reformulating products to reduce tomato powder usage can help maintain consistency and meet consumer demand for innovative, cost-effective solutions.

View Additional Culinary Alter Egos:

Dr. Kikunae Ikeda surrounded by food icons

Learn More About Umami

Dr. Kikunae Ikeda discovered glutamate, one of the twenty amino acids, as the source of this savory taste, founding Ajinomoto Co. in 1909 and launching the first umami seasoning, MSG.

Learn more about Umami