Let’s put the “YOU” in umami. Food is more than flavor. Food influences culture, how we connect with others, as well as how we express ourselves. Welcome to The YOUMAMI Experience from Ajinomoto Health & Nutrition North America, Inc. where your habits, tastes, and flavor memories come together to reveal your culinary alter ego. We then pair that with a seasoning blend that reflects your unique approach to spicing things up!
Umami is the 5th basic taste and the base note in food that balances flavor.
Monosodium glutamate (MSG) is the sodium salt of glutamic acid, a naturally occurring amino acid.
Dr. Kikunae Ikeda discovered glutamate, one of the twenty amino acids, as the source of this savory taste, founding Ajinomoto Co. in 1909 and launching the first umami seasoning, MSG.
Umami Seasoning Day is July 25th