Humectants from Ajinomoto Health & Nutrition
Formulation Solutions for Hydration and Moisture Retention
Humectants for Advanced Personal Care Formulations
Personal care product developers frequently encounter challenges maintaining optimal moisture levels, delivering long-lasting hydration, and creating products that support healthy-looking skin and hair. Humectants help attract and retain moisture, making them an important part of formulations for skin care, hair care, cosmetics, and other personal care applications. Selecting the right humectant depends on the product, formulation process, and desired performance.
Ajinomoto Health & Nutrition delivers trusted humectants that help support hydration, moisture retention, and overall product performance across a wide range of personal care applications. Our solutions can help formulators create products that promote soft, moisturized skin and support scalp and hair care needs. Best of all, our ingredients can be tailored to meet your specific formulation goals.
What Are Humectants and How Do They Work?
Humectants are ingredients that attract and retain moisture, helping support hydration in skin and hair. As moisture levels change over time due to aging, environmental conditions, and daily stressors, humectants help maintain moisture balance by drawing water where it is needed most.
The result is personal care products that help support soft, moisturized skin, healthy-looking hair, and a comfortable consumer experience across a variety of applications.
Amino Acid-Based Humectants Inspired by Nature
Many of Ajinomoto Health & Nutrition’s humectants are derived from amino acids and ingredients naturally found in the body. The skin naturally contains compounds known as Natural Moisturizing Factors (NMFs), many of which are amino acids and amino acid derivatives that help support the skin’s ability to retain moisture.
Drawing on decades of expertise in amino acids and “AminoScience,” we develop humectant solutions that work in harmony with the skin’s and hair’s natural moisture systems. This approach helps formulators create products designed to support hydration, moisturization, and overall skin and hair wellness.
Humectant Portfolio From Ajinomoto Health & Nutrition
AJIDEWⓇ A-100
For personal care and cosmetic products that protect and nourish hair, skin, and more.
AJIDEWⓇ A-100N
Amino acid-derived humectant with superior moisturizing properties for skin and hair.
AJIDEWⓇ N-50
For personal care and cosmetic products that protect and nourish hair, skin, and more.
AJIDEWⓇ NL-50
Mimics the skin’s Natural Moisturizing Factor (NMF), providing hydration and a smooth touch to both skin and hair.
AJIDEWⓇ NL-50N
Delivers the exact same NMF-mimicking hydration as NL-50, but carries COSMOS, Ecocert, and Natrue certifications for natural cosmetics.
AJIDEWⓇ ZN-100
Reduces excess sebum secretion and photo-aging while acting as an anti-dandruff and antimicrobial preservative booster.
AJIDEWⓇ ZN-100N
Controls skin oil and protects collagen while complying with clean-at-retail standards.
AQUADEWⓇ SPA-30B
Forms a non-occlusive film to trap skin moisture while protecting hair from breakage and split ends.
PRODEWⓇ 300
Works to dramatically improve skin water absorption.
PRODEWⓇ 400
Imitates genuine skin NMF composition to enhance long-term moisture absorption and retention.
PRODEWⓇ 500
Strengthens strands, adds shine, and protects hair color.
PRODEWⓇ 600
Paraben-free amino acid blend that delivers deep skin hydration for preservative-free formulations.
PRODEWⓇ 700
Triple-action cosmetic blend that enhances skin barrier health, provides deep hydration, and optimizes makeup pigment coverage and adhesion.
PRODEWⓇ P-DS-12
Acts as a powerful antimicrobial booster to help developers craft clean-label, preservative-free cosmetics.