“Things just taste better with MSG,” said Chef Calvin Eng, founder of Bonnie’s in Brooklyn. And increasingly, many others agree. In fact, as the foundational producer of MSG, we’ve made it our mission to challenge misconceptions about MSG and ensure the facts about its umami boosting potential are celebrated.
This year, MSG is popping up in new concepts, including cocktails, adding a delicious umami boost. See below the many ways MSG is being featured in the hottest cocktails and mocktails across the United States.
Younger generations are more aware and more positive toward MSG. As familiarity increases, so does favorability. Educating these consumers on MSG’s safety, flavor enhancement, and sodium reduction benefits changes minds and improves perception of this beloved global ingredient.