Businesses today face a new challenge: how to remain trusted and authentic in the eyes of consumers. According to Edelman’s trust barometer, businesses and corporations have become the most trusted institution since 2020 compared to media, government, and non-governmental organizations. To maintain this trust, businesses must align with the consumer demand for transparency and authenticity. This is particularly true among Gen Z and millennial consumers who want companies to align with their values, address social issues and advocate against injustices, such as xenophobia and racism.
Alternative Proteins,Innovation,Nutrition,Plant-Based,Sustainability,Umami
In recent years, the popularity of plant-based meat skyrocketed due to consumer intrigue in an animal alternative that was more sustainable, ethical, and nutritious. However, the velocity at which these products are selling has waned, with the narrative in the food industry shifting toward skepticism and criticism.
Alternative Proteins,Innovation,Nutrition,Plant-Based,Sustainability,Umami
