A recent research report, Ingredient Watch: Debunking MSG from Mintel,1 the world's leading market intelligence agency, finds that consumers now view monosodium glutamate (MSG) positively, despite historical misconceptions about MSG rooted in xenophobia. In addition to showing that 75% of the global social media conversation about MSG is positive between 2018-2023,2 the report posits that companies that strive to destigmatize the ingredient will be seen favorably by consumers – unlocking a powerful opportunity for food companies.
Nowadays, we often hear people talk about being green, that is, living sustainably. But how about being blue? Recently, the term blue foods––a diverse range of edible aquatic animals, plants, and microorganisms––has been gaining traction.
Some scientific discoveries happen by accident—think penicillin. In 1928 biologist Alexander Fleming returned to his lab from holiday to find mold growing in a petri dish containing a bacterium responsible for many common infections.