A recent research report, Ingredient Watch: Debunking MSG from Mintel,1 the world's leading market intelligence agency, finds that consumers now view monosodium glutamate (MSG) positively, despite historical misconceptions about MSG rooted in xenophobia. In addition to showing that 75% of the global social media conversation about MSG is positive between 2018-2023,2 the report posits that companies that strive to destigmatize the ingredient will be seen favorably by consumers – unlocking a powerful opportunity for food companies.
While naturally rich in umami, cheese, especially aged cheeses, also tend to be high in salt. This is especially true of processed cheese products, such as flavored cheese balls. If approached by a leading CPG client to reformulate its flavored spreadable cheddar cheese “party” ball to reduce sodium and enhance flavor, the product support team at Ajinomoto Health and Nutrition would approach the challenge with the goal of attaining a 25% reduction in total sodium chloride levels, while imparting a delicious aged character to the end product.
With millions of consumers expressing a desire to lower the amount of salt—sodium chloride—in their daily diets, stress typically has been placed on cutting out any ingredient with the word “sodium” in it. But strict removal of all things sodium means that those same consumers are missing out on one of the most effective salt-lowering solutions they can get: monosodium glutamate (MSG).
Is MSG (Monosodium glutamate) finally coming off industry unacceptable ingredients lists? In a major step forward, the Whole30 diet – a popular 30-day food plan known for its strict rules around eating only whole, minimally processed foods – recently announced that MSG is no longer off-limits, citing current science on…
A new study published in the Journal of Food Science suggests monosodium glutamate (MSG) can be used to significantly reduce sodium while also promoting the enjoyment of better-for-you foods like grains and vegetables.
Frustrated by the lack of innovation Lynn and David founded Cambrooke in 2000 with the goal bringing best quality, more variety, and lower cost product for families suffering with inborn errors of protein metabolism